Favorite thing about The Potato: "This product is the core of our entire business. Our company could not exist without it."
In the United States, Lay's uses The Potato to offer a number of flavor combinations, in addition to the classic chips. Flavored products in the traditional fried varieties include Sour Cream & Onion, Barbecue, Cheddar & Sour Cream, Hidden Valley Ranch, Salt & Pepper, Flamin' Hot, Limón, and a thicker "Deli style" chip. Other potato chip flavors offered by Lay's are Garden Tomato and Basil, Honey Barbecue, Sweet Southern Heat Barbecue, Tapatio Limon, Simply Sea Salt Thick Cut, and Dill Pickle Brand.